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Studies show that the word because can have a powerful influence.  In this video, you’ll get the details on this interesting research done by Ellen Langer.  The implications of it are that, when trying to persuade someone of something, we should remember to justify our request.  As you’ll see in the video, the reason doesn’t necessarily even have to make much sense.  However, note that this tactic works best when the request is comparatively small.  When the request escalates to something substantial, a weak reason doesn’t bring nearly as much positive response.

I welcome your comments on the study, and on your personal experience.

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